MA Communication Studies 3

Question 1

What is 'interpersonal communication'?

Accepted Answer

Communication between two or more people in a direct, often face-to-face context

Answer

Interpersonal communication involves the direct exchange of messages between two or more people, typically characterized by immediacy, feedback, and relational context.

Question 2

Which term describes the unintended communication of information through body language, facial expression, and gesture?

Accepted Answer

Nonverbal leakage

Answer

Nonverbal leakage refers to unintentional nonverbal cues that reveal a person's true feelings or attitudes, often contradicting their verbal statements.

Question 3

What does 'media literacy' primarily empower individuals to do?

Accepted Answer

Critically analyze, evaluate, and create media messages

Answer

Media literacy is the ability to critically access, analyze, evaluate, and create media in various forms, enabling individuals to become informed and active media consumers.

Question 4

The 'two-step flow' model of communication proposes that:

Accepted Answer

Media messages first reach opinion leaders who then relay and interpret them to others

Answer

Katz and Lazarsfeld's two-step flow model suggests that media influence flows from media to opinion leaders, who then shape the opinions of their social networks.

Question 5

What is 'gatekeeping' in mass communication?

Accepted Answer

The process by which editors and journalists select which information reaches the public

Answer

Gatekeeping is the process through which editors, journalists, and media organizations decide which stories, events, and information are selected, prioritized, and presented to audiences.

MA - Master of Arts Practice Test

MA - Master of Arts Practice Test

MA Communication Studies 3