MA Communication Studies 3

Question 1

What is 'interpersonal communication'?

Accepted Answer

Communication between two or more people in a direct, often face-to-face context

Answer

Communication within an individual's own mind

Answer

Communication through mass media channels

Answer

Communication within formal organizational hierarchies

Question 2

Which term describes the unintended communication of information through body language, facial expression, and gesture?

Accepted Answer

Nonverbal leakage

Answer

Metacommunication

Answer

Paralinguistic noise

Answer

Emblematic gesture

Question 3

What does 'media literacy' primarily empower individuals to do?

Accepted Answer

Critically analyze, evaluate, and create media messages

Answer

Read and write at a high level for media careers

Answer

Access media content in multiple digital formats

Answer

Comply with media regulatory requirements

Question 4

The 'two-step flow' model of communication proposes that:

Accepted Answer

Media messages first reach opinion leaders who then relay and interpret them to others

Answer

All communication passes through two editorial gatekeepers before reaching audiences

Answer

Information must be encoded and decoded in two separate steps

Answer

Effective persuasion requires both emotional and logical appeals

Question 5

What is 'gatekeeping' in mass communication?

Accepted Answer

The process by which editors and journalists select which information reaches the public

Answer

Legal restrictions on press freedom

Answer

Audience subscription barriers to premium content

Answer

Government censorship of broadcast media

Question 6

Which concept describes the study of meaning-making through signs and symbols?

Accepted Answer

Semiotics

Answer

Pragmatics

Answer

Linguistics

Answer

Discourse analysis