Local SEO Reviews I 4 — Questions and Answers
Question 1: A multi-location business wants to collect reviews efficiently. What is the best approach?
- Direct all customers to the main headquarters listing
- Create a unique review link for each individual location's GBP listing (Correct answer)
- Use one aggregated review page on the website for all locations
- Ask customers to copy-paste the same review to each location
Correct answer: Create a unique review link for each individual location's GBP listing
Each GBP location has its own review profile, so unique links for each location ensure reviews build the correct listing.
Question 2: What should a business AVOID including in a public response to a negative review?
- An apology and offer to make things right
- The customer's full name and personal details to prove the interaction happened (Correct answer)
- A brief explanation of the business's standard process
- An invitation to contact the business directly
Correct answer: The customer's full name and personal details to prove the interaction happened
Sharing a customer's personal information publicly in a review response violates privacy norms and can escalate the situation.
Question 3: Which factor about reviews does Google's documentation identify as contributing to local search prominence?
- The length of each individual review
- The number, recency, and diversity of reviews (Correct answer)
- Whether reviews include photos
- The reading level of the review text
Correct answer: The number, recency, and diversity of reviews
Google's own documentation states that number, recency, and diversity of reviews contribute to a business's local search prominence.
Question 4: A customer left a 1-star review with no text. Can the business request Google to remove it?
- Yes, text-free reviews are automatically removed by Google
- No, star-only reviews without text do not violate Google's policies (Correct answer)
- Yes, any anonymous review can be removed on request
- No, but the business can hide it from their listing
Correct answer: No, star-only reviews without text do not violate Google's policies
Google permits star-only reviews with no written content, so they do not qualify for removal under policy violations.
Question 5: What is the significance of 'review keywords' in local SEO?
- They allow businesses to add searchable tags to their listing
- Keywords in reviews can influence which searches a listing appears for (Correct answer)
- They are used only in the Q&A section of GBP
- Review keywords are weighted the same as website page keywords
Correct answer: Keywords in reviews can influence which searches a listing appears for
When customers mention specific services or products in reviews, those keywords can help a listing rank for related local searches.
Question 6: Which platform should a healthcare provider in the US prioritize for reviews alongside Google?
- Angi
- Healthgrades (Correct answer)
- Houzz
- Thumbtack
Correct answer: Healthgrades
Healthgrades is the leading industry-specific review platform for healthcare providers and heavily influences patient trust in the US.
Question 7: A business notices a cluster of 1-star reviews posted within 24 hours — likely a review attack. What is the recommended first response?
- Reply aggressively to each review to defend the business
- Report all reviews to Google via GBP and document evidence of the attack (Correct answer)
- Create a new GBP listing to avoid the bad reviews
- Offer refunds to each reviewer publicly in responses
Correct answer: Report all reviews to Google via GBP and document evidence of the attack
Reporting suspicious reviews with documentation gives Google the evidence needed to investigate and potentially remove them.
Local SEO Reviews I 4
A multi-location business wants to collect reviews efficiently.
What is the best approach?