Local SEO Google Business Profile 4 — Questions and Answers
Question 1: What is the recommended image aspect ratio for the Google Business Profile cover photo?
- 1:1 (square)
- 16:9 (landscape) (Correct answer)
- 4:3 (standard)
- 9:16 (portrait)
Correct answer: 16:9 (landscape)
Google recommends a 16:9 aspect ratio for the GBP cover photo for optimal display.
Question 2: Which of the following actions can a 'Manager' role in GBP perform that an 'Owner' cannot?
- Edit business information
- Remove the primary owner (Correct answer)
- Respond to reviews
- Add new photos
Correct answer: Remove the primary owner
Only Primary Owners can remove the primary owner role; Managers have broad permissions but not this one.
Question 3: A competitor appears to have stuffed keywords into their GBP business name (e.g., 'John's Plumbing — Best Plumber NYC'). What can you do?
- Report the listing using the 'Suggest an edit' feature (Correct answer)
- File a lawsuit against the competitor
- Create a duplicate listing to outrank them
- Nothing — Google allows this practice
Correct answer: Report the listing using the 'Suggest an edit' feature
You can use 'Suggest an edit' to flag a competitor's GBP name for violating Google's guidelines against keyword stuffing.
Question 4: What is the primary purpose of UTM parameters added to the GBP website URL?
- To improve local search rankings
- To track traffic from GBP visits in Google Analytics (Correct answer)
- To prevent competitors from seeing your website traffic
- To enable click-to-call functionality
Correct answer: To track traffic from GBP visits in Google Analytics
UTM parameters let you tag GBP traffic so you can identify and measure it separately in Google Analytics.
Question 5: Which GBP post type is best suited for promoting a limited-time discount with a coupon code?
- What's New post
- Event post
- Offer post (Correct answer)
- Product post
Correct answer: Offer post
Offer posts are specifically designed for promotions and allow adding a coupon code, terms, and a start/end date.
Question 6: A business has two separate GBP listings for the same location due to a duplication error. What should be done?
- Keep both listings to increase visibility
- Request to merge or remove the duplicate listing (Correct answer)
- Add different phone numbers to each listing
- Change one listing's category to differentiate them
Correct answer: Request to merge or remove the duplicate listing
Duplicate GBP listings violate Google's guidelines and should be reported for merging or the extra one removed.
Question 7: What information does the 'Directions requests' metric in GBP Insights tell you?
- How many people called your business from the listing
- How many users asked Google for directions to your location (Correct answer)
- How many times your website URL was clicked
- How many people viewed your photos
Correct answer: How many users asked Google for directions to your location
Directions requests tracks the number of users who clicked to get directions to your business from the GBP listing.
Local SEO Google Business Profile 4
What is the recommended image aspect ratio for the Google Business Profile cover photo?