Google Business Profile Flashcards

What is the recommended image aspect ratio for the Google Business Profile cover photo?

Answer: 16:9 (landscape)

Google recommends a 16:9 aspect ratio for the GBP cover photo for optimal display.

Which of the following actions can a 'Manager' role in GBP perform that an 'Owner' cannot?

Answer: Remove the primary owner

Only Primary Owners can remove the primary owner role; Managers have broad permissions but not this one.

A competitor appears to have stuffed keywords into their GBP business name (e.g., 'John's Plumbing — Best Plumber NYC'). What can you do?

Answer: Report the listing using the 'Suggest an edit' feature

You can use 'Suggest an edit' to flag a competitor's GBP name for violating Google's guidelines against keyword stuffing.

What is the primary purpose of UTM parameters added to the GBP website URL?

Answer: To track traffic from GBP visits in Google Analytics

UTM parameters let you tag GBP traffic so you can identify and measure it separately in Google Analytics.

Which GBP post type is best suited for promoting a limited-time discount with a coupon code?

Answer: Offer post

Offer posts are specifically designed for promotions and allow adding a coupon code, terms, and a start/end date.

A business has two separate GBP listings for the same location due to a duplication error. What should be done?

Answer: Request to merge or remove the duplicate listing

Duplicate GBP listings violate Google's guidelines and should be reported for merging or the extra one removed.

What information does the 'Directions requests' metric in GBP Insights tell you?

Answer: How many users asked Google for directions to your location

Directions requests tracks the number of users who clicked to get directions to your business from the GBP listing.