Local SEO Google Business Profile 3 — Questions and Answers
Question 1: What is 'Google Business Profile Insights' primarily used for?
- Managing customer reviews
- Tracking how customers find and interact with your listing (Correct answer)
- Scheduling social media posts
- Running paid local ads
Correct answer: Tracking how customers find and interact with your listing
GBP Insights provides data on search queries, views, and customer actions taken on your listing.
Question 2: Which of the following is NOT a valid reason Google may suspend a Google Business Profile?
- Keyword stuffing in the business name
- Using a virtual office address
- Having too many photos uploaded (Correct answer)
- Operating a home-based business without a visible address
Correct answer: Having too many photos uploaded
Google does not suspend profiles for having too many photos; suspensions relate to guideline violations like fake addresses or misleading info.
Question 3: A customer leaves a fake negative review on your GBP listing. What is the correct first step?
- Respond publicly disputing the review
- Flag the review using the 'Report a problem' option (Correct answer)
- Delete your GBP listing and recreate it
- Offer a refund to the reviewer
Correct answer: Flag the review using the 'Report a problem' option
The proper first step is to flag the review for Google to evaluate whether it violates review policies.
Question 4: What does the term 'local pack' refer to in the context of Google search?
- A Google Ads campaign type for local businesses
- The map-based block showing three local business results (Correct answer)
- A bundle of GBP features for small businesses
- Google's local business verification package
Correct answer: The map-based block showing three local business results
The local pack (or map pack) is the prominent SERP feature showing a map and typically three nearby business listings.
Question 5: A business owner changes their GBP category from 'Italian Restaurant' to 'Pizza Restaurant'. What is the most likely SEO impact?
- The listing will be permanently deleted
- Rankings may shift as the business becomes relevant for different local queries (Correct answer)
- No impact because categories don't affect rankings
- The listing will require re-verification
Correct answer: Rankings may shift as the business becomes relevant for different local queries
Changing the primary category changes which queries Google considers the business relevant for, affecting local rankings.
Question 6: Which GBP feature allows businesses to display a menu of services with prices?
- Posts
- Products
- Services section (Correct answer)
- Attributes
Correct answer: Services section
The Services section in GBP allows businesses to list their services with descriptions and pricing.
Question 7: How should a service-area business (SAB) that serves customers at their location handle its GBP address?
- Display a home address publicly
- Hide the address and define service areas instead (Correct answer)
- List the nearest co-working space as the address
- Leave the address field blank entirely
Correct answer: Hide the address and define service areas instead
SABs should hide their physical address and instead specify the geographic areas they serve in GBP settings.
Local SEO Google Business Profile 3
What is 'Google Business Profile Insights' primarily used for?