Local SEO Fundamentals 4 — Questions and Answers
Question 1: Which business type is NOT eligible to have a Google Business Profile?
- A restaurant with a physical location
- A law firm with a public office
- An online-only e-commerce store with no physical presence (Correct answer)
- A freelance photographer who meets clients at their location
Correct answer: An online-only e-commerce store with no physical presence
GBP is designed for businesses that interact with customers either at a physical address or in person — purely online businesses don't qualify.
Question 2: What is the recommended way to handle a business name change in local SEO?
- Create a new GBP listing and abandon the old one
- Update the name everywhere simultaneously (GBP, website, all citations) (Correct answer)
- Only change the GBP name and ignore citations
- Wait 6 months before changing any listings
Correct answer: Update the name everywhere simultaneously (GBP, website, all citations)
Updating the name consistently across GBP, your website, and all citations maintains NAP consistency and prevents ranking confusion.
Question 3: Which Google Business Profile post type disappears after 7 days if not manually removed?
- Event posts (after the event date passes)
- Offer posts
- What's New posts (Correct answer)
- Product posts
Correct answer: What's New posts
What's New posts automatically expire after 7 days, while Event and Offer posts persist until their specified end dates.
Question 4: A 'Local Pack' (Map Pack) typically shows how many business listings?
- 2
- 3 (Correct answer)
- 5
- 10
Correct answer: 3
Google's Local Pack typically displays 3 business listings, sometimes called the '3-Pack.'
Question 5: What is the primary purpose of building local citations on data aggregators like Data Axle or Foursquare?
- To generate paid leads directly from those platforms
- To distribute accurate NAP data to hundreds of downstream directories (Correct answer)
- To improve organic (non-local) ranking signals
- To create backlinks with high domain authority
Correct answer: To distribute accurate NAP data to hundreds of downstream directories
Data aggregators feed NAP information to many smaller directories, so one accurate submission multiplies consistency across the web.
Question 6: Which signal is most likely to trigger a Google Business Profile suspension?
- Having too many photos uploaded
- Using a keyword-stuffed or fake business name (Correct answer)
- Responding to negative reviews
- Setting up a service area instead of a physical address
Correct answer: Using a keyword-stuffed or fake business name
GBP guidelines prohibit adding keywords or fake descriptors to your business name, and violations commonly lead to listing suspension.
Question 7: What does 'local pack rank tracking' measure?
- How high your website ranks in organic blue-link results
- The position of your GBP listing in the 3-Pack for target keywords (Correct answer)
- The click-through rate on your GBP listing photos
- The response time for Google reviews
Correct answer: The position of your GBP listing in the 3-Pack for target keywords
Local pack rank tracking monitors where your business appears in the map results (positions 1-3) for specific search queries.
Local SEO Fundamentals 4
Which business type is NOT eligible to have a Google Business Profile?