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Reviews I Flashcards

7 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

Read the first 7 Reviews I flashcards as text
  1. What does the term 'review gating' mean in local SEO?

    Answer: Screening customers and only sending happy ones to review platforms

    Review gating is the prohibited practice of filtering customers based on expected sentiment before directing them to leave a review.

  2. Under Google's review policies, is it acceptable to offer a discount in exchange for a positive review?

    Answer: No, incentivizing reviews of any kind is prohibited

    Google explicitly prohibits incentivizing reviews in any form, including discounts, gifts, or other rewards.

  3. Which structured data markup helps Google display review stars in search results for a local business?

    Answer: schema.org/LocalBusiness with Review or AggregateRating

    Adding Review or AggregateRating schema within LocalBusiness markup enables rich snippet star display in SERPs.

  4. A business has 200 reviews averaging 4.8 stars. A competitor has 15 reviews averaging 5.0 stars. Which is likely to rank higher locally, all else equal?

    Answer: The business with 200 reviews, because review quantity and consistency matter

    Review volume and consistent accumulation are stronger local ranking factors than a perfect score with few reviews.

  5. What is the primary goal of a review response strategy for a local business?

    Answer: To demonstrate engagement and build trust with future customers

    Thoughtful review responses show prospective customers how a business handles feedback, building credibility and trust.

  6. Which of the following is a Google-approved method for generating more customer reviews?

    Answer: Sending a follow-up email with a direct link to your GBP review page

    Sending customers a direct review link via email or SMS after a transaction is a compliant and effective review generation tactic.

  7. How do Google reviews impact a business's click-through rate (CTR) from local search results?

    Answer: Higher star ratings and more reviews increase CTR from the local pack

    Visible star ratings in local pack results are a key trust signal that significantly increases the likelihood of a user clicking through.