Reviews I Flashcards

A business owner wants to flag a fake Google review from a competitor. What is the correct first step?

Answer: Click 'Report review' in Google Business Profile

Google Business Profile has a built-in 'Report review' option that sends the review for evaluation by Google's team.

Which type of review content most violates Google's review policies?

Answer: A review written by a current employee about their employer

Google prohibits reviews from current or former employees about their own employer as they represent a conflict of interest.

What does a high 'review velocity' signal to Google's local ranking algorithm?

Answer: The business has consistent and growing customer engagement

Consistent review velocity signals ongoing customer activity, which positively influences local search prominence.

A dental practice received a 1-star review but the reviewer claims to have visited a different location. What is the best action?

Answer: Report the review to Google as being for the wrong location

Google allows businesses to report reviews flagged as being posted on the wrong location listing.

Which star rating threshold does research consistently show drives the highest local consumer trust?

Answer: Between 4.2 and 4.5 stars

Studies show consumers trust ratings between 4.2–4.5 more than perfect 5.0 scores, which can appear fabricated.

What is the recommended maximum response time for a negative Google review?

Answer: 24–48 hours

Best practice is to respond to negative reviews within 24–48 hours to show responsiveness and care.

A local restaurant receives reviews on Google, Yelp, and TripAdvisor. Which platform's reviews directly influence Google local pack rankings?

Answer: Google reviews

Only Google reviews have a direct impact on Google local pack rankings; third-party reviews may influence E-E-A-T signals indirectly.