Local SEO Citation Building Flashcards
6 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Local SEO Citation Building flashcards as text
What does NAP stand for in local SEO citation building?
Answer: Name, Address, Phone
NAP stands for Name, Address, and Phone number — the core business data that must be consistent across all citations.
Which of the following is considered a 'structured citation'?
Answer: A listing on Yelp or Yellow Pages
Structured citations are formal business listings on directories like Yelp or Yellow Pages that follow a defined data format.
Why is NAP consistency critical for local SEO?
Answer: Inconsistent NAP confuses search engines and can hurt local rankings
Inconsistent NAP data across the web signals unreliability to search engines, which can negatively impact local ranking confidence.
What is a 'data aggregator' in the context of local SEO citations?
Answer: A company that distributes business data to hundreds of directories simultaneously
Data aggregators like Foursquare, Neustar Localeze, and Data Axle distribute business information to hundreds of downstream directories at once.
Which type of citation carries more local SEO value for a plumber?
Answer: A listing in a niche plumbing or home services directory
Niche-relevant citations from industry-specific directories carry greater relevance signals for that category of business.
What is the recommended first step when you discover a duplicate business listing on Google?
Answer: Report or claim and merge the duplicate through Google Business Profile
Duplicate Google Business Profile listings should be claimed and merged or reported to Google to prevent splitting ranking signals and confusing customers.