Local SEO Citation Building Flashcards
6 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Local SEO Citation Building flashcards as text
Which of the following is an example of an 'unstructured citation'?
Answer: A local news article mentioning your business address
Unstructured citations are mentions of business information (NAP) in non-directory content like blog posts, news articles, or press releases.
When auditing citations, which tool is commonly used to check NAP consistency across the web?
Answer: BrightLocal or Moz Local
Tools like BrightLocal and Moz Local are purpose-built to scan the web for your business citations and flag NAP inconsistencies.
What should you do if your business has moved and has an old address on dozens of directories?
Answer: Update each citation manually or use a citation management tool to push the new address
All citations should be updated to the new address to maintain NAP consistency; citation management tools can automate bulk updates across directories.
Which major US data aggregator feeds business data to Apple Maps and Siri?
Answer: Acxiom
Acxiom is one of the key data aggregators that feeds business information to Apple Maps and related Apple services.
What is a 'citation audit' in local SEO?
Answer: A systematic check of all existing online mentions of your business to find errors or duplicates
A citation audit involves systematically reviewing all online business mentions to identify inaccuracies, duplicates, and missing citations that need to be fixed.
Which practice is considered black-hat in citation building?
Answer: Creating multiple listings for the same location with slightly different business names to rank for more keywords
Creating multiple listings for one location with keyword-stuffed variations is a spam tactic that violates Google's guidelines and can result in penalties.