Google Business Profile Flashcards

What is Google Business Profile (formerly Google My Business)?

Answer: A free tool that lets businesses manage their online presence across Google Search and Maps

Google Business Profile allows businesses to manage how they appear on Google Search and Maps, including their address, hours, photos, and reviews.

What are NAP citations in local SEO?

Answer: Name, Address, Phone number — consistent business information across online directories

NAP consistency across all online listings signals legitimacy to search engines. Inconsistent information can confuse both search engines and customers.

What is the Local Pack in Google search results?

Answer: The map-based section showing the top 3 local businesses for a search query

The Local Pack (or Map Pack) displays the top 3 local business results with a map, appearing prominently in search results for queries with local intent.

How do Google reviews impact local SEO rankings?

Answer: Review quantity, quality, and recency are ranking factors that influence local search visibility

Google considers the number of reviews, average rating, and how recent they are as ranking signals for local search results.

What is the most important factor for ranking in Google's Local Pack?

Answer: Relevance to the search query, proximity to the searcher, and prominence of the business

Google uses three primary factors for local rankings: relevance (how well the listing matches the query), distance (proximity to the searcher), and prominence (how well-known the business is).

What is a local landing page?

Answer: A webpage optimized for a specific geographic location to capture local search traffic

Local landing pages are optimized for specific locations with location-specific content, NAP information, and relevant keywords to rank for local searches in that area.