Introduction to Local SEO Flashcards

Which Google feature displays a map with three local business listings at the top of search results?

Answer: Local Pack

The Local Pack (also called the Map Pack or 3-Pack) shows a map and three nearby business listings at the top of local search results.

What does NAP stand for in local SEO?

Answer: Name, Address, Phone number

NAP stands for Name, Address, and Phone number — the core business information that must be consistent across all online directories.

A business has different phone numbers listed on Yelp, Google, and its own website. How does this affect local SEO?

Answer: It confuses search engines and can harm local rankings

Inconsistent NAP information confuses search engines about which details are correct, reducing trust and potentially harming local rankings.

Which type of search query is most likely to trigger local search results?

Answer: 'pizza near me'

Queries with local intent like 'near me' or a city name signal to Google that the user wants nearby business results.

What is the primary purpose of local citations in local SEO?

Answer: To establish and verify a business's existence and location signals

Local citations help search engines verify that a business exists at a specific location, strengthening local ranking signals.

Which of the following is considered a primary local ranking factor by Google?

Answer: Relevance, distance, and prominence

Google uses relevance (how well a listing matches the search), distance (how far from the searcher), and prominence (how well-known the business is) as its three primary local ranking factors.

A local business wants to show up in searches from a neighboring city where it has no physical presence. What is the best ethical approach?

Answer: Add the neighboring city as a service area in Google Business Profile

Adding service areas to your Google Business Profile is the legitimate way to indicate the geographic areas your business serves without a physical location.