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Fundamentals Flashcards

7 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals flashcards as text

  1. What is 'review velocity' and why does it matter in local SEO?

    Answer: The rate at which a business accumulates new reviews over time

    Review velocity refers to how consistently a business earns new reviews — a steady flow signals ongoing activity and builds prominence.

  2. Which practice violates Google's review policies and can result in penalties?

    Answer: Offering discounts in exchange for positive reviews

    Incentivizing reviews (with discounts, gifts, or payment) is explicitly prohibited by Google and can lead to review removal or listing suspension.

  3. What is the term for optimizing a local business to appear in searches from users physically near the business?

    Answer: Proximity optimization

    Proximity optimization focuses on ranking well for nearby searchers, which is influenced by the distance factor in Google's local algorithm.

  4. Which on-page SEO element is most important for signaling local relevance to search engines?

    Answer: Title tag with city and keyword

    Including the target city and primary keyword in the title tag is one of the strongest on-page signals for local search relevance.

  5. A business owner wants to track calls generated from their GBP listing. What is the most common method?

    Answer: Using a call tracking phone number on the GBP listing

    A unique call tracking number on the GBP listing lets businesses attribute inbound calls directly to their Google Business Profile.

  6. What is 'barnacle SEO' in the context of local search?

    Answer: Attaching your brand to high-authority local sites (like Yelp) that already rank well

    Barnacle SEO means optimizing your profiles on authoritative directories that rank on page one, so your listing rides their authority.

  7. Which of the following best describes a 'Service Area Business' (SAB) in Google Business Profile?

    Answer: A business that travels to customer locations and hides its physical address

    A Service Area Business visits or delivers to customers rather than receiving them at a fixed location, and can hide its address on GBP.