Fundamentals Flashcards
7 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Fundamentals flashcards as text
Which Google product is the primary driver of local search results shown in the 'Local Pack'?
Answer: Google Business Profile
Google Business Profile (GBP) is the free tool that powers your listing in the Local Pack (map results).
What does NAP consistency mean in local SEO?
Answer: Keeping Name, Address, and Phone number identical across all listings
NAP stands for Name, Address, Phone — keeping these details consistent everywhere signals trustworthiness to search engines.
Which type of schema markup is most commonly used for local brick-and-mortar businesses?
Answer: LocalBusiness
LocalBusiness schema (and its subtypes like Restaurant or MedicalClinic) helps search engines understand physical business details.
A business has multiple locations. What is the recommended GBP strategy?
Answer: Create a separate GBP listing for each physical location
Each physical location should have its own dedicated GBP listing so customers can find accurate location-specific information.
What is a 'local citation' in the context of local SEO?
Answer: Any online mention of a business's NAP information
A citation is any online reference to a business's Name, Address, and Phone — on directories, review sites, or other platforms.
Which factor does Google's local ranking algorithm NOT use as a primary signal?
Answer: Domain age
Google's three core local ranking factors are Relevance, Distance, and Prominence — domain age is not a local-specific signal.
What is the purpose of a 'service area' setting in Google Business Profile?
Answer: To define regions the business serves without a physical storefront visit
Service area settings let businesses like plumbers or cleaners define the geographic zones they serve rather than requiring customers to visit a fixed location.