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Expert Flashcards

7 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Expert flashcards as text

  1. What is a 'local citation audit' and why is it a critical first step before any Local SEO campaign?

    Answer: Identifying all existing mentions of a business's NAP online to find and fix inconsistencies before building new citations

    A citation audit surfaces existing inconsistencies that would undermine new citation-building efforts; fixing bad data first prevents amplifying inaccuracies.

  2. Google's Possum algorithm update primarily affected which aspect of local search results?

    Answer: Filtering of businesses with the same category located very close together, and expanding results based on searcher location

    Possum caused businesses to be filtered from results if multiple similar businesses shared very close proximity, and made searcher location more influential in results.

  3. Which GBP post type is most effective for promoting a time-sensitive offer in Local SEO?

    Answer: Offer post with a defined start/end date, coupon code, and terms

    Offer posts are specifically designed for promotions and include fields for discount codes and redemption terms, making them the correct format for time-limited deals.

  4. A national franchise wants to implement Local SEO at scale. Which technical implementation is most important for their location pages?

    Answer: Individual crawlable pages per location with unique content, hreflang if multilingual, and LocalBusiness schema per location

    Each location needs its own crawlable page with unique content and proper schema so Google can index and rank each location individually for its local market.

  5. What is 'review gating' and why does Google prohibit it?

    Answer: Asking only satisfied customers to leave reviews while directing unhappy customers to private feedback channels, which artificially inflates ratings

    Review gating selectively solicits positive reviews, violating Google's policy that businesses must not discourage or prevent negative reviews.

  6. A local business ranks #1 in the Local Pack but has low click-through rates. Which optimization is most likely to improve CTR?

    Answer: Improving the primary photo quality, ensuring star rating is visible, and adding relevant GBP attributes

    CTR in the Local Pack is heavily influenced by visual appeal (photos), social proof (star ratings), and trust signals (attributes) — these are the elements users see before clicking.

  7. Which practice constitutes a 'soft' GBP guideline violation that is common but often goes unpenalized?

    Answer: Adding a single high-value keyword after the legal business name (e.g., 'Smith Plumbing - Emergency Plumber')

    Adding a keyword descriptor after the business name technically violates Google's guidelines since the name should match real-world signage, but enforcement is inconsistent.