Law Firm Marketing Terms 2

Question 1

In law firm marketing, what does 'CPL' stand for?

Accepted Answer

Cost Per Lead

Answer

CPL means Cost Per Lead, the average spend to acquire a single prospective client inquiry.

Question 2

What is 'organic traffic' in the context of a law firm website?

Accepted Answer

Visitors from unpaid search results

Answer

Organic traffic refers to visitors who arrive through unpaid search engine results.

Question 3

The term 'bounce rate' on a law firm landing page measures what?

Accepted Answer

Percentage of visitors who leave without further interaction

Answer

Bounce rate is the percentage of visitors who leave a page without taking further action.

Question 4

What does 'CTA' refer to in legal marketing copy?

Accepted Answer

Call To Action

Answer

A CTA, or Call To Action, prompts the reader to take a specific step like booking a consultation.

Question 5

In PPC advertising for attorneys, 'quality score' primarily affects what?

Accepted Answer

Ad ranking and cost per click

Answer

Quality score is a Google Ads metric that influences both ad position and how much you pay per click.

Law Firm Marketing Practice Test