Law Firm Marketing Law Firm SEO & Digital Advertising

Question 1

Which metric best measures the effectiveness of a law firm's Google Ads campaign for personal injury cases?

Accepted Answer

Cost per lead

Answer

Cost per click

Answer

Impression share

Answer

Click-through rate

Question 2

What is the primary purpose of a law firm's Google Business Profile listing?

Accepted Answer

Improve local search visibility

Answer

Display banner ads

Answer

Send email campaigns

Answer

Track social media followers

Question 3

Which keyword match type in Google Ads gives the most control over which searches trigger a law firm's ad?

Accepted Answer

Exact match

Answer

Broad match

Answer

Phrase match

Answer

Modified broad match

Question 4

What does 'domain authority' measure for a law firm website?

Accepted Answer

The site's predicted ranking strength in search engines

Answer

The number of pages on the site

Answer

The speed of the website

Answer

The number of social media followers

Question 5

Which on-page SEO element is most important for communicating the topic of a law firm's webpage to search engines?

Accepted Answer

Title tag

Answer

Footer text

Answer

Social share buttons

Answer

Navigation menu

Question 6

What is 'negative keywords' in the context of law firm PPC advertising?

Accepted Answer

Search terms excluded from triggering ads

Answer

Keywords with poor quality scores

Answer

Keywords with high competition

Answer

Banned legal advertising terms