Law Firm Marketing Law Firm Client Development & Referrals

Question 1

What is the most cost-effective source of new clients for most law firms?

Accepted Answer

Referrals from existing clients and other attorneys

Answer

Paid advertising

Answer

Cold calling campaigns

Answer

Television commercials

Question 2

Which strategy best helps a law firm maintain relationships with past clients for future referrals?

Accepted Answer

Regular email newsletters with useful legal updates

Answer

Sending large invoices with reminders

Answer

Calling clients only when fees are due

Answer

Posting negative reviews about competitors

Question 3

What is a 'referral fee arrangement' in the context of law firm marketing ethics?

Accepted Answer

A compensation agreement between attorneys for referring clients, governed by ethics rules

Answer

Paying clients for online reviews

Answer

Paying lead generation companies per case

Answer

A Google Ads cost-sharing arrangement

Question 4

What does 'CRM' stand for and how is it used in law firm client development?

Accepted Answer

Client Relationship Management — software to track and nurture client relationships

Answer

Case Resolution Management

Answer

Court Record Management

Answer

Case Revenue Monitoring

Question 5

Why is responding quickly to new client inquiries critical for law firm client development?

Accepted Answer

Prospective clients often contact multiple firms — the first to respond wins

Answer

Bar rules require response within 24 hours

Answer

Slow response rates improve conversion rates

Answer

It is required by Google Business Profile guidelines

Question 6

What is the purpose of a law firm 'client satisfaction survey'?

Accepted Answer

To identify service gaps and encourage satisfied clients to leave reviews

Answer

To collect data for bar association reporting

Answer

To bill clients for post-service time

Answer

To comply with GDPR requirements