Law Firm Marketing Law Firm SEO & Digital Advertising

Question 1

Which metric best measures the effectiveness of a law firm's Google Ads campaign for personal injury cases?

Accepted Answer

Cost per lead

Answer

Cost per lead directly measures how much the firm spends to acquire each potential client inquiry.

Question 2

What is the primary purpose of a law firm's Google Business Profile listing?

Accepted Answer

Improve local search visibility

Answer

Google Business Profile improves local search visibility so prospective clients can find the firm on Google Maps and local search results.

Question 3

Which keyword match type in Google Ads gives the most control over which searches trigger a law firm's ad?

Accepted Answer

Exact match

Answer

Exact match only triggers ads when the search query matches the keyword precisely, giving the most control.

Question 4

What does 'domain authority' measure for a law firm website?

Accepted Answer

The site's predicted ranking strength in search engines

Answer

Domain authority is a score predicting how well a website will rank in search engine results pages.

Question 5

Which on-page SEO element is most important for communicating the topic of a law firm's webpage to search engines?

Accepted Answer

Title tag

Answer

The title tag is one of the most critical on-page SEO elements, directly telling search engines and users what the page is about.

Law Firm Marketing Practice Test