In Reiss and Vermeer's text-type model, an 'operative' text type (e.g., advertising copy) requires the translator to prioritize:
-
A
Faithfulness to the source author's stylistic fingerprint
-
B
Achieving the intended effect or behavioral response in the target reader
-
C
A word-for-word rendering that preserves syntactic structure
-
D
Phonological fidelity to the source language sound patterns