Infographic Design Professional Standards & Competencies 2

Question 1

A client asks you to use a competitor's proprietary chart style in their infographic. What is the professional response?

Accepted Answer

Decline and offer to design an original, functionally similar style

Answer

Trade dress and distinctive visual styles can be protected, so creating an original alternative is the ethical and legally safe choice.

Question 2

Which metric best demonstrates the effectiveness of a published infographic to a prospective client?

Accepted Answer

Shares, backlinks, or audience reach data

Answer

Engagement metrics like shares and backlinks directly measure audience impact, which is what clients care about most.

Question 3

When is it appropriate to use a stock illustration inside a client infographic?

Accepted Answer

Only when the license explicitly permits commercial use

Answer

Stock assets must have a license that explicitly covers commercial use before they can appear in client deliverables.

Question 4

A designer consistently uses 11pt body text in infographics. What standard does this violate?

Accepted Answer

Minimum legibility standards for body text (typically 12pt+)

Answer

Body text below 12pt is generally considered hard to read in print, and 14pt+ is recommended for accessibility in digital contexts.

Question 5

What does 'visual hierarchy' competency require a designer to demonstrate?

Accepted Answer

Guiding the viewer's eye through deliberate size, weight, and position choices

Answer

Visual hierarchy is the intentional ordering of elements so viewers naturally process the most important information first.

Infographic Design Practice Test