Infographic Design Infographic Design Visual Principles & Typography 1 — Questions and Answers
Question 1: Which design principle ensures that the most important element of an infographic draws the viewer's eye first?
- Visual hierarchy (Correct answer)
- Proximity
- Repetition
- Alignment
Correct answer: Visual hierarchy
Visual hierarchy guides viewers to the most critical information first through size, color, and placement.
Question 2: What is the recommended minimum font size for body text in a printed infographic to ensure readability?
- 6pt
- 8pt (Correct answer)
- 12pt
- 18pt
Correct answer: 8pt
8pt is the generally accepted minimum for printed body text, though 9–10pt is more comfortable for most readers.
Question 3: Which typographic term describes the spacing between individual pairs of letters?
- Leading
- Tracking
- Kerning (Correct answer)
- Baseline
Correct answer: Kerning
Kerning is the adjustment of space between specific letter pairs to improve visual balance.
Question 4: A sans-serif typeface is typically preferred in infographics over a serif typeface for which reason?
- It is more traditional
- It renders more cleanly at small sizes on screens (Correct answer)
- It has more font weights available
- It uses less file space
Correct answer: It renders more cleanly at small sizes on screens
Sans-serif fonts render more cleanly at small sizes on digital screens because they lack the decorative strokes that can blur.
Question 5: The Gestalt principle of 'closure' in infographic design refers to:
- Grouping related items together
- The viewer's mind completing an incomplete shape (Correct answer)
- Using borders to separate sections
- Ending a visual story logically
Correct answer: The viewer's mind completing an incomplete shape
Closure is the tendency of the human mind to perceive incomplete shapes as complete by filling in missing information.
Question 6: What does 'white space' (negative space) primarily accomplish in an infographic?
- Reduces printing costs
- Improves readability and reduces cognitive load (Correct answer)
- Increases the data-to-ink ratio
- Signals that information is incomplete
Correct answer: Improves readability and reduces cognitive load
White space gives visual breathing room, reduces clutter, and helps viewers process information without feeling overwhelmed.
Infographic Design Infographic Design Visual Principles & Typography 1
Which design principle ensures that the most important element of an infographic draws the viewer's eye first?