Infographic Design Case Studies & Practical Application 2

Question 1

A nonprofit wants to show how $1 donated splits across programs, overhead, and fundraising. Which infographic type best communicates this breakdown?

Accepted Answer

Pie or donut chart with labeled segments

Answer

A pie or donut chart directly visualizes part-to-whole relationships, making budget allocation immediately clear to donors.

Question 2

A healthcare company's infographic on vaccine safety shows a 0.001% adverse event rate next to a 98% efficacy rate using the same visual weight. What is the primary design flaw?

Accepted Answer

Inconsistent visual scaling misleads readers about relative magnitude

Answer

Using the same visual weight for vastly different values creates a false equivalence that distorts the reader's perception of risk.

Question 3

When redesigning an existing infographic that tested poorly for comprehension, which first step is most valuable?

Accepted Answer

Conduct user testing to identify which sections caused confusion

Answer

User testing reveals exactly where comprehension breaks down, giving designers actionable data before making changes.

Question 4

A news outlet publishes a map infographic showing crime rates by neighborhood. Readers complain it looks like a map of poverty. What design principle was likely violated?

Accepted Answer

The designer used raw counts instead of rates normalized by population

Answer

Raw counts favor densely populated areas, making high-population neighborhoods appear more dangerous regardless of actual crime rate.

Question 5

A startup pitches investors using an infographic where the Y-axis of a bar chart starts at 80% instead of 0%, making 82% vs 84% look dramatically different. This is an example of:

Accepted Answer

Truncated axis manipulation

Answer

Truncating the Y-axis exaggerates small differences by removing the visual baseline, creating a false impression of large change.

Infographic Design Practice Test

Infographic Design Practice Test

Infographic Design Case Studies & Practical Application 2