IAB Video Advertising 1 — Questions and Answers
Question 1: What does VAST stand for in digital video advertising?
- Video Ad Serving Template (Correct answer)
- Visual Advertising Standard Technology
- Video Audience Streaming Tool
- Visual Ad Synchronization Template
Correct answer: Video Ad Serving Template
VAST (Video Ad Serving Template) is the IAB standard XML schema that defines the communication protocol between video players and ad servers for serving video ads.
Question 2: What is a pre-roll video ad?
- A video ad that plays before the main video content begins (Correct answer)
- An ad that rolls up from the bottom of the screen over video
- A display ad that appears in the sidebar before a video loads
- An ad that appears before a user is redirected to a video page
Correct answer: A video ad that plays before the main video content begins
A pre-roll is a video advertisement that plays automatically before the viewer's requested video content begins, and may be skippable after a few seconds.
Question 3: What is a skippable vs. non-skippable video ad?
- Skippable ads allow users to skip after a few seconds; non-skippable ads must be watched in full (Correct answer)
- Skippable ads can be paused; non-skippable ads cannot be stopped
- Skippable ads are cheaper; non-skippable ads command a premium always
- Skippable ads are short (under 6 sec); non-skippable are longer formats
Correct answer: Skippable ads allow users to skip after a few seconds; non-skippable ads must be watched in full
Skippable video ads give viewers the option to skip after 5 seconds, while non-skippable ads require the viewer to watch the full ad before accessing content, typically limited to 15-20 seconds.
Question 4: What is video completion rate (VCR) and why does it matter?
- The percentage of video ads watched to completion, indicating ad engagement quality (Correct answer)
- The rate at which video ads successfully load and begin playing
- The frequency at which a single user completes viewing a video series
- The percentage of video ad inventory that gets filled by advertisers
Correct answer: The percentage of video ads watched to completion, indicating ad engagement quality
VCR measures what percentage of served video ads were watched to completion (100%), indicating viewer engagement and attention quality beyond simple impression counts.
Question 5: What is Connected TV (CTV) advertising?
- Video advertising delivered on internet-connected television sets through streaming apps and services (Correct answer)
- Advertising that connects TV campaigns with digital tracking
- Interactive TV ads that connect viewers to online stores
- TV advertising that is connected across multiple household screens
Correct answer: Video advertising delivered on internet-connected television sets through streaming apps and services
CTV advertising delivers video ads through smart TVs, streaming sticks, and gaming consoles on platforms like Hulu, Roku, and streaming apps, combining TV-like reach with digital targeting.
Question 6: What is VPAID (Video Player-Ad Interface Definition)?
- An IAB standard that enables interactive, executable ad code to run within video players (Correct answer)
- A payment standard for video advertising transactions
- A protocol for delivering video ads to paid subscribers only
- A verification standard ensuring video ads reach their intended audience
Correct answer: An IAB standard that enables interactive, executable ad code to run within video players
VPAID is an IAB standard that allows executable ad logic (JavaScript) to run within video players, enabling interactive features, ad verification, and data collection, though it has been largely succeeded by OMID.
IAB Video Advertising 1
What does VAST stand for in digital video advertising?