IAB Video Advertising

Question 1

What does VAST stand for in digital video advertising?

Accepted Answer

Video Ad Serving Template

Answer

Visual Advertising Standard Technology

Answer

Video Audience Streaming Tool

Answer

Visual Ad Synchronization Template

Question 2

What is a pre-roll video ad?

Accepted Answer

A video ad that plays before the main video content begins

Answer

An ad that rolls up from the bottom of the screen over video

Answer

A display ad that appears in the sidebar before a video loads

Answer

An ad that appears before a user is redirected to a video page

Question 3

What is a skippable vs. non-skippable video ad?

Accepted Answer

Skippable ads allow users to skip after a few seconds; non-skippable ads must be watched in full

Answer

Skippable ads can be paused; non-skippable ads cannot be stopped

Answer

Skippable ads are cheaper; non-skippable ads command a premium always

Answer

Skippable ads are short (under 6 sec); non-skippable are longer formats

Question 4

What is video completion rate (VCR) and why does it matter?

Accepted Answer

The percentage of video ads watched to completion, indicating ad engagement quality

Answer

The rate at which video ads successfully load and begin playing

Answer

The frequency at which a single user completes viewing a video series

Answer

The percentage of video ad inventory that gets filled by advertisers

Question 5

What is Connected TV (CTV) advertising?

Accepted Answer

Video advertising delivered on internet-connected television sets through streaming apps and services

Answer

Advertising that connects TV campaigns with digital tracking

Answer

Interactive TV ads that connect viewers to online stores

Answer

TV advertising that is connected across multiple household screens

Question 6

What is VPAID (Video Player-Ad Interface Definition)?

Accepted Answer

An IAB standard that enables interactive, executable ad code to run within video players

Answer

A payment standard for video advertising transactions

Answer

A protocol for delivering video ads to paid subscribers only

Answer

A verification standard ensuring video ads reach their intended audience