IAB Programmatic Advertising

Question 1

What is Real-Time Bidding (RTB) in programmatic advertising?

Accepted Answer

An automated auction where ad impressions are bought and sold in milliseconds

Answer

A manual process where buyers negotiate directly with publishers

Answer

A fixed-price model for purchasing ad inventory

Answer

A method for scheduling ads in advance

Question 2

What does DSP stand for in programmatic advertising?

Accepted Answer

Demand-Side Platform

Answer

Digital Supply Platform

Answer

Data Services Provider

Answer

Display Scheduling Program

Question 3

What is a Supply-Side Platform (SSP) used for?

Accepted Answer

Helping publishers manage, sell, and optimize their ad inventory

Answer

Buying ad impressions on behalf of advertisers

Answer

Storing user data for targeting purposes

Answer

Creating ad creatives for programmatic campaigns

Question 4

What is a Deals ID in programmatic advertising?

Accepted Answer

A unique identifier for a private marketplace deal between a buyer and seller

Answer

A unique identifier for a creative ad unit

Answer

A tracking code for measuring conversions

Answer

An identifier assigned to each RTB auction

Question 5

Which IAB standard governs programmatic transaction protocols between ad servers?

Accepted Answer

OpenRTB

Answer

VAST

Answer

MRAID

Answer

VPAID

Question 6

What is a Private Marketplace (PMP) in programmatic advertising?

Accepted Answer

An invitation-only marketplace where publishers offer premium inventory to select buyers

Answer

An open exchange accessible to all buyers

Answer

A platform for purchasing remnant inventory at low prices

Answer

A marketplace exclusively for mobile ad inventory