IAB Mobile Advertising

Question 1

What is MRAID (Mobile Rich Media Ad Interface Definitions)?

Accepted Answer

An IAB standard API that enables rich media ads to communicate with mobile app environments

Answer

A measurement standard for mobile ad viewability

Answer

A format specification for banner ads on mobile websites

Answer

A protocol for sending push notifications in mobile apps

Question 2

What is IDFA (Identifier for Advertisers) used for?

Accepted Answer

A unique, resettable identifier assigned to Apple iOS devices for cross-app advertising and tracking

Answer

An IAB certification for digital advertising professionals

Answer

A unique code identifying ad formats in mobile environments

Answer

An identifier for tracking in-app purchase revenue

Question 3

What is Google's equivalent of Apple's IDFA for Android devices?

Accepted Answer

GAID (Google Advertising ID) / AAID (Android Advertising ID)

Answer

UUID (Universally Unique Identifier)

Answer

DAID (Device Ad Identity)

Answer

PAID (Platform Advertising ID)

Question 4

What is in-app advertising?

Accepted Answer

Advertising that is displayed within mobile applications rather than in mobile web browsers

Answer

Ads that are built into the app store listing for an application

Answer

Sponsored content within email applications

Answer

Advertising shown during the app installation process

Question 5

What is app install advertising?

Accepted Answer

Advertising campaigns specifically designed to drive users to download a mobile application

Answer

Ads that appear during the installation process of desktop software

Answer

Native ads integrated into the app store search results

Answer

Ads promoting updates to existing installed apps

Question 6

What does SKAdNetwork do in mobile advertising?

Accepted Answer

Apple's privacy-preserving framework for measuring app install campaign attribution without using IDFA

Answer

A network of ad publishers within the Apple App Store ecosystem

Answer

A tool for verifying ad delivery on Apple devices

Answer

An SDK for integrating ads into iOS applications