IAB - Interactive Advertising Bureau Practice Test
IAB IAB Data Privacy and Consumer Consent 2
What is third-party data in digital advertising?
Select your answer
A
Data collected by an advertiser directly from its own website visitors
B
Data collected by an entity other than the advertiser or the user, often aggregated and sold by data brokers
C
Anonymized data shared between two business partners
D
Data from government census records
Hint