HAC HubSpot Administrator Data Analytics & Reporting 3 — Questions and Answers
Question 1: An administrator notices a dashboard report shows 'No data available.' What is the FIRST step to troubleshoot this?
- Delete and recreate the report
- Check the date range and filters applied to the report (Correct answer)
- Contact HubSpot support immediately
- Export the data to Excel
Correct answer: Check the date range and filters applied to the report
An overly narrow date range or conflicting filters are the most common causes of empty reports and should be checked first.
Question 2: Which attribution model in HubSpot gives 100% of the credit for a conversion to the very first interaction?
- Last interaction
- First interaction (Correct answer)
- Linear
- Time decay
Correct answer: First interaction
The First Interaction model awards all revenue credit to the initial touchpoint that introduced the contact to your brand.
Question 3: What is the purpose of 'calculated properties' in HubSpot reporting?
- To pull data from external databases
- To perform math operations on existing numeric properties to create new values (Correct answer)
- To automatically assign lifecycle stages
- To merge duplicate contact records
Correct answer: To perform math operations on existing numeric properties to create new values
Calculated properties let administrators create new properties by applying formulas to existing numeric properties without manual data entry.
Question 4: A sales manager wants a report showing deals that moved backward in pipeline stages last quarter. Which report feature enables this?
- Deal stage duration report
- Deal movement report showing stage regressions (Correct answer)
- Forecast report
- Contact activity timeline
Correct answer: Deal movement report showing stage regressions
The deal movement report tracks stage changes including regressions, showing deals that moved to earlier pipeline stages.
Question 5: Which HubSpot report shows the percentage of website visitors who complete a desired action on a specific page?
- Bounce rate report
- Conversion rate by page report (Correct answer)
- Session-to-contact rate
- Click map report
Correct answer: Conversion rate by page report
The conversion rate by page report shows what proportion of page visitors submitted a form or completed another tracked goal action.
Question 6: What happens when an administrator clones a dashboard in HubSpot?
- The underlying data is duplicated into a new database
- All reports on the dashboard are copied and the clone is private to the admin
- A duplicate dashboard is created with the same reports linked to live data (Correct answer)
- The clone is automatically shared with all users
Correct answer: A duplicate dashboard is created with the same reports linked to live data
Cloning a dashboard creates a duplicate containing the same report widgets, all still referencing live HubSpot data.
Question 7: Which metric measures the rate at which subscribers opt out of marketing emails, and where is it found in HubSpot?
- Bounce rate, in Marketing > Analytics
- Unsubscribe rate, in the Email details report (Correct answer)
- Spam rate, in Conversations inbox
- Hard bounce rate, in the deliverability report
Correct answer: Unsubscribe rate, in the Email details report
Unsubscribe rate (unsubscribes ÷ delivered emails) is shown in the Email details report under the Marketing Email performance section.
HAC HubSpot Administrator Data Analytics & Reporting 3
An administrator notices a dashboard report shows 'No data available.' What is the FIRST step to troubleshoot this?