Techniques Flashcards

Which technique combines first-party data with Google's signals to find similar new users?

Answer: Lookalike / similar audiences from customer lists

Uploading customer lists lets Google find similar high-potential users.

Which technique reduces wasted spend on the Display Network?

Answer: Excluding poor-performing placements

Excluding placements that don't convert prevents budget waste on weak sites.

To compare performance across date ranges, which Analytics technique is used?

Answer: Date range comparison

Comparing date ranges reveals trends and the impact of changes over time.

Which technique aligns ad copy with the searcher's intent to boost relevance?

Answer: Mirroring keyword themes in headlines and descriptions

Reflecting the query's intent in ad copy raises CTR and relevance.

Which technique gradually raises automated bidding performance during setup?

Answer: Allowing the learning period to gather enough conversions

Letting Smart Bidding complete its learning period with enough data improves results.

Which technique tracks micro-conversions that lead toward a final sale?

Answer: Setting up secondary conversion actions

Secondary conversion actions capture valuable steps like signups or add-to-cart.

Which technique improves Shopping campaign performance through better product data?

Answer: Optimizing the product feed with accurate titles and attributes

A well-optimized product feed with accurate titles and attributes drives Shopping relevance.