Techniques Flashcards

Which Smart Bidding technique maximizes revenue at a desired return on ad spend?

Answer: Target ROAS

Target ROAS sets bids to hit a specific return-on-ad-spend goal.

A technique to reach users actively researching a product category is to use which audience?

Answer: In-market audiences

In-market audiences target users showing active purchase intent for a category.

Which technique helps a Performance Max campaign learn faster?

Answer: Providing high-quality, diverse asset groups and audience signals

Strong asset variety and audience signals accelerate Performance Max learning.

To find which search terms actually triggered your ads, which technique do you use?

Answer: Review the search terms report

The search terms report reveals real queries, guiding new keywords and negatives.

Which attribution technique distributes conversion credit across multiple touchpoints?

Answer: Data-driven attribution

Data-driven attribution assigns credit across the path based on actual contribution.

Which technique improves landing page experience and supports conversions?

Answer: Fast load speed and relevant, easy-to-navigate content

Fast, relevant, easy-to-use pages boost both Quality Score and conversion rate.

Which technique groups campaigns to share a single bid strategy across them?

Answer: Portfolio bid strategy

A portfolio bid strategy applies one automated strategy across multiple campaigns.