Online Google Ads Certification Flashcards
7 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Online Google Ads Certification flashcards as text
Which type of keyword match would the term [running shoes] in square brackets represent?
Answer: Exact match
Square brackets denote exact match in Google Ads.
What is the primary goal of a Display campaign compared to a Search campaign?
Answer: Build awareness by showing visual ads across websites and apps
Display campaigns reach broad audiences with visual ads to build awareness.
Which tool helps you discover new keyword ideas and estimate search volume?
Answer: Keyword Planner
Keyword Planner provides keyword ideas, volume, and bid estimates.
What does 'attribution model' determine in Google Ads?
Answer: How conversion credit is assigned across touchpoints
Attribution models decide which clicks get credit for a conversion.
Which campaign goal would best fit a business wanting more phone calls from local customers?
Answer: Leads with call assets and location targeting
Call assets and local targeting drive phone leads from nearby customers.
What is a key advantage of Smart Bidding over manual bidding?
Answer: It uses auction-time signals to optimize bids automatically
Smart Bidding adjusts each bid in real time using machine learning signals.
Which metric divides total cost by the number of conversions?
Answer: Cost per conversion (CPA)
Cost per conversion equals total spend divided by conversions.
How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy
Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026