Google Video Advertising and YouTube Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Video Advertising and YouTube Certification flashcards as text
What is the primary ad format that YouTube viewers can skip after 5 seconds?
Answer: Skippable in-stream ads
Skippable in-stream ads play before, during, or after videos and allow viewers to skip after 5 seconds; advertisers are only charged if viewers watch 30+ seconds.
What are YouTube 'Bumper ads' and how long can they be?
Answer: Non-skippable short-form ads that are exactly 6 seconds long
Bumper ads are non-skippable 6-second video ads that play before YouTube videos, designed for broad reach and brand awareness.
What bidding model is used for skippable TrueView in-stream ads on YouTube?
Answer: CPV — cost per view
TrueView in-stream ads use CPV (Cost Per View) bidding, where advertisers pay when a viewer watches 30 seconds or interacts with the ad.
What is a 'YouTube Masthead ad' and where does it appear?
Answer: A premium placement ad that appears at the top of the YouTube home feed
YouTube Masthead ads are premium placements at the top of the YouTube home feed, reserved on a CPD (cost per day) or CPM basis.
What does 'view-through conversion' measure in YouTube advertising?
Answer: Conversions from users who saw but did not click your video ad, then later converted
View-through conversions track users who saw your video ad (but didn't click) and then completed a conversion on your site within the conversion window.
What YouTube audience targeting option lets you reach users actively researching products similar to yours?
Answer: Custom intent audiences
Custom intent audiences let you define your own audience based on specific keywords and URLs people recently searched, allowing highly targeted YouTube ad reach.
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