Google Video Advertising and YouTube Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Video Advertising and YouTube Certification flashcards as text
What does 'YouTube channel targeting' allow advertisers to do?
Answer: Show ads specifically on videos from a chosen YouTube channel
Channel targeting (placement targeting) lets advertisers select specific YouTube channels where they want their ads to appear, ensuring brand-safe contextual alignment.
What is a 'non-skippable in-stream ad' on YouTube and how long can it be?
Answer: An ad that must be watched in full, typically 15-20 seconds long, with no skip option
Non-skippable in-stream ads are 15-20 seconds long and must be watched completely before the viewer can access their video content.
What is 'sequential messaging' in YouTube advertising campaigns?
Answer: A strategy that shows users a series of ads in a specific order to tell a brand story over time
Sequential messaging serves ads in a predetermined order to the same user, allowing brands to tell a multi-chapter story and guide users through a narrative.
What metric measures the percentage of your video ad that viewers watched on average?
Answer: View-through rate (VTR)
View-through rate (VTR) measures the percentage of viewers who watched a defined portion of your video ad (typically 30 seconds or to the end).
What is the purpose of 'ad sequencing' using bumper ads on YouTube?
Answer: To build brand awareness by showing multiple short, memorable 6-second ads in sequence to reinforce a message
Bumper ad sequences allow brands to deliver a series of brief 6-second messages in order, reinforcing a campaign narrative with repeated short exposures.
What does the 'Video Reach Campaign' goal in Google Ads optimize for?
Answer: Reaching the maximum number of unique users efficiently using a mix of ad formats
Video Reach Campaigns are designed to maximize unique reach efficiently by using a combination of bumper ads, skippable in-stream, and non-skippable ads.
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Sources & references
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- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
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- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026