Google Video Advertising and YouTube Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Video Advertising and YouTube Certification flashcards as text
What is 'Brand Lift' measurement in YouTube advertising?
Answer: A Google survey-based study measuring the impact of video ads on brand awareness and consideration
Brand Lift uses Google surveys shown to exposed and control groups to measure how video ads impact brand awareness, ad recall, consideration, and purchase intent.
What is a 'Video Action Campaign' on YouTube?
Answer: A campaign designed to drive conversions by showing skippable ads across YouTube and Display Network
Video Action Campaigns are conversion-focused campaigns that serve skippable ads on YouTube and across Google video partners, optimized for lower-funnel actions.
What is the 'companion banner' in a YouTube skippable in-stream ad?
Answer: A static or animated image overlay that appears alongside the video ad in the desktop player
A companion banner is a 300x60 image that appears to the right of the YouTube video player on desktop alongside skippable in-stream ads.
What is 'YouTube Select' (formerly Google Preferred) in Google advertising?
Answer: A program allowing advertisers to buy ads against the top 5% most popular YouTube content
YouTube Select lets advertisers buy placements against YouTube's most popular and brand-safe content in specific lineups like entertainment or sports.
What does 'earned action' mean in the context of YouTube TrueView advertising?
Answer: Free engagement actions (like channel subscriptions or video likes) that occur after a user watches or interacts with your TrueView ad
Earned actions are free bonus engagements — such as subscriptions, likes, or views of other videos — that happen within 7 days of a paid TrueView ad interaction.
What is 'Outstream video' advertising in Google's video ad ecosystem?
Answer: Video ads that appear on Google partner websites and apps outside of YouTube
Outstream video ads appear on Google partner websites and apps (not YouTube), playing in banner slots, interstitials, or within article content.
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Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026