Google Tag Manager and Measurement Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Tag Manager and Measurement Certification flashcards as text
What is 'Conversion Linker' tag in Google Tag Manager?
Answer: A tag that stores click information in first-party cookies to help attribute conversions across pages
The Conversion Linker tag captures and stores Google Click ID (GCLID) data in first-party cookies, ensuring accurate conversion attribution even with ITP restrictions.
What does 'GA4 Event tag' in GTM allow you to track?
Answer: Custom user interactions and events beyond automatic page views in Google Analytics 4
The GA4 Event tag in GTM lets you send custom events to Google Analytics 4, tracking specific user interactions like button clicks, video plays, or form submissions.
What is a 'Custom HTML tag' in Google Tag Manager?
Answer: A tag type that allows you to add any arbitrary HTML or JavaScript code to your website via GTM
Custom HTML tags let you inject any HTML or JavaScript into your website through GTM, useful for third-party tracking pixels or scripts not natively supported.
What does the 'All Pages' trigger type fire on in Google Tag Manager?
Answer: Every pageview event, including both full page loads and virtual pageviews in single-page applications
The All Pages trigger fires on every pageview event detected by GTM, making it ideal for tags that need to run on every page like base tracking codes.
What is a GTM 'workspace' and why is it useful?
Answer: A separate environment where team members can make changes independently without affecting others' work
GTM workspaces allow multiple team members to work on tag changes simultaneously in isolated environments that can be merged and reviewed before publishing.
What is the significance of tag 'firing priority' in Google Tag Manager?
Answer: It controls the order in which multiple tags fire on the same trigger event
Tag firing priority sets the order in which tags fire when multiple tags share the same trigger; higher priority numbers fire first.
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Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026