Google Shopping and Display Advertising Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Shopping and Display Advertising Certification flashcards as text
What is a Google Shopping campaign primarily used for?
Answer: Promoting physical products by showing product images, prices, and store names in search results
Google Shopping campaigns showcase product listings with images, prices, and retailer names directly in Google Search and Shopping tab results.
Where must product data be uploaded before running Google Shopping ads?
Answer: Google Merchant Center
Google Merchant Center is the platform where retailers upload and manage their product data feeds that power Shopping ads.
What targeting method does the Google Display Network use to show ads to users who previously visited your website?
Answer: Remarketing
Remarketing on the Google Display Network targets users who have previously visited your website, allowing you to re-engage potential customers.
What is a 'Smart Shopping' campaign in Google Ads?
Answer: An automated campaign that combines Shopping and Display remarketing, optimized by Google's machine learning
Smart Shopping campaigns use Google's machine learning to automatically optimize bids and ad placements across Shopping and Display Network.
What is the Google Display Network (GDN)?
Answer: A collection of over 2 million websites, apps, and videos where Google ads can appear
The Google Display Network reaches over 90% of internet users worldwide through more than 2 million publisher websites, apps, and YouTube.
In Google Shopping, what is the 'GTIN' and why is it important?
Answer: Global Trade Item Number — a standardized product identifier that improves ad matching accuracy
GTIN (Global Trade Item Number) is a product barcode identifier that helps Google accurately match your products to relevant searches.
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Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026