Google Shopping and Display Advertising Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Shopping and Display Advertising Certification flashcards as text
What is the 'Merchant Promotions' feature in Google Shopping?
Answer: A tool that adds special offer annotations (like 'Special Offer') to your Shopping ads
Merchant Promotions lets retailers add promotional annotations to their Shopping ads, showing special offers like discounts or free shipping to attract clicks.
What is 'viewability' in the context of Display advertising and how does Google measure it?
Answer: An ad is considered viewable when 50% of it is visible on screen for at least 1 second
Google follows the MRC standard: a display ad is viewable when at least 50% of its pixels are visible on the screen for at least 1 second.
What is a 'Product Listing Ad' (PLA) in Google Shopping?
Answer: The former name for Google Shopping ads, showing product image, price, store name, and title
Product Listing Ads (PLAs), now called Shopping ads, display a product's image, title, price, and retailer name pulled from the Merchant Center feed.
What does 'frequency capping' control in a Google Display campaign?
Answer: The maximum number of times a specific user sees your ad within a given time period
Frequency capping limits how many times an individual user sees your Display ads per day, week, or month to avoid ad fatigue.
What is 'Dynamic Remarketing' in Google Shopping and Display campaigns?
Answer: Showing ads featuring the specific products or services a user previously viewed on your site
Dynamic remarketing personalizes ads by automatically showing users the exact products or pages they previously viewed on your website.
In Google Shopping, what is the significance of a product's 'condition' attribute?
Answer: It indicates whether the product is new, refurbished, or used, which affects eligibility and Shopping search filters
The condition attribute (new, refurbished, or used) in your product feed affects Shopping filter eligibility and is required for used and refurbished items.
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Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026