Google Shopping and Display Advertising Certification Flashcards

What is a Responsive Display Ad in Google Ads?

Answer: An ad where you provide assets and Google automatically creates optimized combinations

Responsive Display Ads let advertisers upload multiple headlines, descriptions, images, and logos; Google then tests combinations to find the best performers.

What is 'Target ROAS' bidding strategy in Google Shopping campaigns?

Answer: An automated bidding strategy that sets bids to achieve your desired return on ad spend

Target ROAS is an automated Smart Bidding strategy that optimizes bids to achieve a specific return on ad spend goal you set.

What does 'affinity audience' targeting on the Display Network allow advertisers to do?

Answer: Reach users based on their long-term interests and lifestyle patterns

Affinity audiences target users who have demonstrated strong, sustained interests in certain topics based on their browsing behavior over time.

What is 'Customer Match' in Google Ads and how does it work?

Answer: A targeting feature that lets you upload customer email lists to show ads to existing customers

Customer Match lets you upload first-party customer data (email addresses) to target those customers when they're active on Google Search, Shopping, and Display.

In Google Shopping, what happens when your product feed contains a disapproved item?

Answer: Only that specific product is ineligible to show in Shopping ads

Product disapprovals are item-level; only the specific product with the policy violation is removed from Shopping ads, while other approved products continue running.

What is a 'Similar Audience' (now called 'Optimized Targeting') in Google Display campaigns?

Answer: Audiences automatically generated by Google based on characteristics of your existing remarketing lists

Similar Audiences/Optimized Targeting finds new users who share behavioral characteristics with people on your remarketing lists to expand your reach.