Google Analytics Certification Flashcards
6 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Analytics Certification flashcards as text
What is a session in Google Analytics?
Answer: A group of user interactions with your website within a given time frame (default 30 minutes of inactivity ends a session)
A session groups a user's interactions (page views, events, transactions) within a time frame. It ends after 30 minutes of inactivity, at midnight, or when campaign source changes.
What is the difference between users and sessions in GA4?
Answer: Users count unique visitors; sessions count individual visits (one user can have multiple sessions)
Users represents unique visitors identified by cookies/User ID, while sessions counts individual visits. One user returning three times creates 1 user count and 3 session counts.
What is bounce rate?
Answer: The percentage of single-page sessions where the user left without interacting further
Bounce rate is the percentage of sessions that consisted of only one page view or a single event, with no additional interaction, indicating the user left without engaging further with the site.
What are UTM parameters used for?
Answer: Tracking the source, medium, campaign, term, and content of traffic in analytics
UTM (Urchin Tracking Module) parameters are tags added to URLs to track where traffic comes from: source (google), medium (cpc), campaign (spring_sale), term (keyword), and content (ad variation).
What is an event in GA4?
Answer: Any user interaction tracked on your website or app, such as clicks, scrolls, form submissions, or purchases
In GA4, everything is tracked as an event — page views, clicks, scrolls, video plays, file downloads, and custom interactions — with parameters providing additional context about each event.
What is the purpose of Google Analytics segments?
Answer: To isolate and analyze subsets of your data based on specific conditions like user demographics or behavior
Segments allow you to filter your analytics data to analyze specific subsets — such as users from a specific country, mobile users, or purchasers — comparing their behavior to the overall population.
How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy
Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026