Google Analytics Certification Flashcards
7 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Google Analytics Certification flashcards as text
In GA4, which metric replaced Universal Analytics' 'Bounce Rate' as the inverse measure?
Answer: Engagement rate
Engagement rate is the percentage of engaged sessions and is effectively the inverse of bounce rate.
What is the GA4 'DebugView' used for?
Answer: Monitoring event data in real time during implementation testing
DebugView lets you validate event tracking in real time while testing your GA4 setup.
Which type of GA4 audience can be exported to Google Ads for remarketing?
Answer: Any audience built in GA4 once Google Ads is linked
Once linked to Google Ads, GA4 audiences can be shared for remarketing campaigns.
What does a 'Custom dimension' in GA4 enable you to do?
Answer: Report on event or user parameters not collected by default
Custom dimensions let you capture and report on parameters that GA4 doesn't track automatically.
In GA4, what is the difference between 'Total users' and 'Active users'?
Answer: Active users had an engaged session; Total users includes all who triggered any event
Active users is the primary GA4 user metric counting those with engagement, while total users counts everyone who triggered an event.
Which GA4 setting helps exclude internal company traffic from reports?
Answer: Defining internal traffic by IP in data stream settings
You can define internal traffic rules by IP address in the data stream's tagging settings to filter it out.
What does 'Consent Mode' do in a GA4 implementation?
Answer: Adjusts how tags behave based on users' cookie consent choices
Consent Mode modifies tag behavior according to a user's consent state, modeling data where consent is denied.
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Sources & references
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- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026