Google Analytics Certification Flashcards
7 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Google Analytics Certification flashcards as text
What is the maximum default data retention period for user-level data in GA4 standard properties?
Answer: 14 months
GA4 standard properties allow a maximum of 14 months for user and event-level data retention.
Which GA4 component is the container that holds your website or app data?
Answer: Property
A property in GA4 holds the data collected from a website and/or app.
What does a Data Stream represent in GA4?
Answer: A source of data from a website, iOS app, or Android app
A data stream is the flow of data from a specific platform, such as web, iOS, or Android, into a property.
Which attribution model is the GA4 default for reporting conversions?
Answer: Data-driven attribution
GA4 uses data-driven attribution as its default, distributing credit based on modeled contribution of each touchpoint.
What is required to link GA4 with Google Ads for shared audiences and conversions?
Answer: Admin access to both and a product link in GA4 settings
Linking requires appropriate admin permissions and creating the product link under GA4's Admin settings.
Which GA4 export integration is free and allows raw event-level data analysis with SQL?
Answer: BigQuery export
GA4 offers a free BigQuery export that lets you query raw event-level data using SQL.
What does the GA4 Measurement Protocol allow developers to do?
Answer: Send events to GA4 directly from servers or devices
The Measurement Protocol lets developers send events to GA4 via HTTP requests from any internet-connected source.
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Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026