Google Ads Fundamentals Flashcards
7 cards from real Google Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Google Ads Fundamentals flashcards as text
What does the Auction Insights report allow advertisers to do?
Answer: Compare their performance with competitors in the same auctions
Auction Insights shows metrics like impression share and overlap rate versus competitors.
Which Smart Bidding strategy aims to achieve a specific return on ad spend?
Answer: Target ROAS
Target ROAS sets bids to reach a desired return on ad spend based on conversion value.
What is Customer Match in Google Ads used for?
Answer: Targeting ads to customers using uploaded contact lists
Customer Match uses first-party data like emails to reach and re-engage known customers.
Why might an advertiser use a Performance Max campaign?
Answer: To access all Google Ads inventory from a single campaign with automation
Performance Max serves across all Google channels using automated bidding and creatives toward goals.
What does impression share indicate?
Answer: The percentage of impressions your ads received out of the total they were eligible for
Impression share is impressions earned divided by total eligible impressions.
Which factor is NOT part of Quality Score?
Answer: Your daily budget amount
Quality Score is based on expected CTR, ad relevance, and landing page experience—not budget.
What is the purpose of a sitelink extension?
Answer: To add extra links to specific pages beneath the main ad
Sitelinks provide additional links to deeper pages, giving users more navigation choices.
How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy
Sources & references
Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy
- support.google.com — Eligibility, passing score, score release, score validity, retake fee · verified Oct 2026
- pearsonvue.com — Test delivery · verified Oct 2026
- cloud.google.com — Test delivery, fees, exam format, renewal, time limit · verified Oct 2026