Google Ads Audience Targeting Flashcards

What does 'audience expansion' do when enabled on a Google Ads campaign?

Answer: Automatically extends reach to users similar to your defined audience when it is too small

Audience expansion helps campaigns reach their performance goals by automatically serving ads to users who resemble your defined audience segments when the original audience is too narrow.

What unique capability does RLSA give advertisers compared to standard Google Search campaigns?

Answer: The ability to adjust bids or ad copy specifically for users who previously visited their site

RLSA allows advertisers to modify bids, tailor ad copy, or activate keywords only when searchers have a prior relationship with the advertiser's website, combining intent with history.

What is the primary purpose of 'similar segments' in Google Ads?

Answer: Identifying new users who share characteristics with your existing remarketing or customer lists

Similar segments analyze your seed audience lists and find new users who exhibit comparable behaviors and interests, helping expand reach to likely new customers.

Which bidding approach best leverages audience signals to maximize conversions in a Google Ads campaign?

Answer: Target CPA with Smart Bidding using audience signals

Target CPA combined with Smart Bidding enables Google's machine learning to automatically optimize bids in real time using audience signals, device, location, and other contextual data.

What is the effect of excluding an audience segment from a Google Ads campaign?

Answer: It prevents ads from being shown to any user who belongs to that segment

Audience exclusions block ad delivery entirely for users who match the excluded segment, preventing wasted budget on audiences unlikely to convert.

What is a 'combined audience' (also called a 'custom combination') in Google Ads?

Answer: A new audience built by combining existing segments with AND or OR logical operators

Combined audiences let advertisers create precise new audience definitions by using AND (must match all) or OR (match any) logic to join existing segment lists.

How long does it typically take after adding the Google Ads remarketing tag before a list becomes usable in campaigns?

Answer: 24 to 48 hours for initial population

After the remarketing tag is installed and begins firing, Google typically needs 24–48 hours to process and populate the list to a usable state.