Google Ads Audience Targeting Flashcards

What does 'optimized targeting' do in Google Ads Display campaigns?

Answer: Expands reach to new users beyond your defined segments who are likely to convert

Optimized targeting uses Google's machine learning to find additional users outside your manually selected audiences who are likely to meet your campaign goals.

How are custom segments in Google Ads defined?

Answer: By combining keywords people search, URLs they visit, and apps they use

Custom segments let advertisers build precise audience definitions by combining search keywords, website URLs, and app usage signals rather than relying on pre-built Google categories.

What life stage does 'Life events' targeting in Google Ads focus on reaching?

Answer: Major personal milestones like moving, getting married, or graduating

Life events targeting reaches users during major personal milestones—marriage, moving, graduation—when their purchasing needs and behaviors shift significantly.

Which of the following is a demographic targeting option available in Google Ads?

Answer: Household income

Google Ads demographic targeting options include age, gender, parental status, and estimated household income, inferred from user behavior and third-party data.

What is 'audience layering' in Google Ads?

Answer: Applying multiple audience segments to one campaign so all conditions must be met

Audience layering stacks multiple audience criteria so ads serve only to users who match all selected segments simultaneously, enabling very precise targeting.

What is the key difference between 'Targeting' mode and 'Observation' mode for audience segments in Google Ads?

Answer: Targeting restricts ads to the segment; Observation collects data without limiting who sees ads

Targeting mode restricts ad delivery exclusively to users in the selected audience, while Observation mode allows ads to show broadly but records performance data for the specified segments.

Which remarketing list type is built specifically from user actions taken on YouTube, such as watching a video or subscribing to a channel?

Answer: YouTube video remarketing lists

YouTube remarketing lists (video remarketing lists) are created from actions users take on YouTube and can be applied to video campaigns and Display campaigns.