Techniques Flashcards

When a user clicks through your advertisement to your website, you want them to take a specific action (like making a purchase, subscribing to your newsletter, or requesting a quote). This is known as direct response.

Answer: TRUE

This statement is true. Direct response marketing aims to elicit an immediate and measurable action from the audience, such as making a purchase, signing up for a newsletter, or requesting information. This contrasts with branding, which focuses on building awareness and long-term recognition.

If increasing awareness and visibility of your product, service, or cause is the primary reason you are advertising online, then your advertising objective is probably ________________.

Answer: Branding

When the main goal of online advertising is to increase public recognition, familiarity, and visibility of a product, service, or cause, the objective is known as branding. This focuses on building brand equity and top-of-mind awareness, rather than immediate sales or specific actions, which would be direct response.

What is meant by ROI?

Answer: Return On Investment

ROI stands for Return On Investment, which is a key performance indicator used to evaluate the efficiency or profitability of an investment. It measures the gain or loss generated on an investment relative to the amount of money invested. In business, understanding ROI helps in making informed decisions about resource allocation and campaign effectiveness.

To use Google AdWords, you do not need to create an account.

Answer: FALSE

To use Google AdWords (now known as Google Ads), it is absolutely necessary to create an account. This account serves as your central hub for setting up campaigns, managing bids, creating ad copy, and tracking the performance of your advertisements. Without an account, there is no platform to host or run your advertising efforts on Google's network.

For the purpose of advertising the same website, how many Google AdWords accounts are permitted?

Answer: 1

Google's policy generally permits only one Google Ads account per advertiser for the purpose of advertising the same website or business. This rule is in place to prevent advertisers from gaining an unfair advantage or circumventing policies by running multiple accounts for identical campaigns. If different business entities or distinct advertising goals require separate accounts, they must adhere to specific guidelines and not duplicate efforts.

AdWords accounts cannot be held by more than one client manager (such as third parties or search engine marketers) who uses a My Client Center.

Answer: TRUE

The statement is TRUE because a single Google Ads account can only be directly linked to one My Client Center (MCC) account at a time. While multiple individual users within that primary MCC account can manage the Ads account, the Ads account itself is 'held' or primarily managed by a single MCC entity. Multiple distinct MCC accounts cannot simultaneously be the primary manager of the same individual Google Ads account.

To oversee an advertiser's AdWords account, one needs to possess Google Certification.

Answer: FALSE

The statement is FALSE. While Google Certification demonstrates a high level of expertise and is highly beneficial for professionals, it is not a mandatory requirement to oversee or manage an advertiser's Google Ads account. Anyone with the appropriate access permissions granted by the account owner can manage an account. Certification primarily serves to validate an individual's proficiency and knowledge in Google Ads.