Google Analytics IQ Sample Questions 2 — Questions and Answers
Question 1: In Google Analytics 4, which metric counts the total number of times users started sessions on your site or app?
- Sessions (Correct answer)
- Engaged sessions
- Views
- Event count
Correct answer: Sessions
Sessions counts the number of sessions that began on your site or app.
Question 2: What is the default session timeout duration in Google Analytics 4?
- 10 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
GA4 ends a session after 30 minutes of user inactivity by default.
Question 3: Which GA4 report shows where your users are physically located by country and city?
- Tech report
- Demographics report (Correct answer)
- Acquisition report
- Engagement report
Correct answer: Demographics report
The Demographics report includes location dimensions such as country and city.
Question 4: In GA4, what does an 'engaged session' require at minimum?
- At least 2 page views
- A purchase event
- Lasting 10+ seconds, a conversion, or 2+ page views (Correct answer)
- A logged-in user
Correct answer: Lasting 10+ seconds, a conversion, or 2+ page views
An engaged session lasts 10 seconds or longer, has a conversion event, or has at least two page views.
Question 5: Which feature in GA4 lets you define custom audiences for remarketing in Google Ads?
- Explorations
- Audiences (Correct answer)
- Funnels
- Segments only
Correct answer: Audiences
The Audiences feature builds user groups that can be shared with Google Ads for remarketing.
Question 6: What replaced the concept of 'bounce rate' as the primary engagement signal in GA4 at launch?
- Exit rate
- Engagement rate (Correct answer)
- Pages per session
- Conversion rate
Correct answer: Engagement rate
GA4 emphasizes engagement rate, the percentage of engaged sessions, rather than bounce rate.
Question 7: Which GA4 data collection method is used to send events from a website?
- Measurement Protocol only
- Google tag (gtag.js) or Google Tag Manager (Correct answer)
- FTP upload
- Manual CSV import
Correct answer: Google tag (gtag.js) or Google Tag Manager
Websites typically send GA4 events using the Google tag (gtag.js) or Google Tag Manager.
Google Analytics IQ Sample Questions 2
In Google Analytics 4, which metric counts the total number of times users started sessions on your site or app?