IQ Sample Questions Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 IQ Sample Questions flashcards as text
In Google Analytics 4, which metric counts the total number of times users started sessions on your site or app?
Answer: Sessions
Sessions counts the number of sessions that began on your site or app.
What is the default session timeout duration in Google Analytics 4?
Answer: 30 minutes
GA4 ends a session after 30 minutes of user inactivity by default.
Which GA4 report shows where your users are physically located by country and city?
Answer: Demographics report
The Demographics report includes location dimensions such as country and city.
In GA4, what does an 'engaged session' require at minimum?
Answer: Lasting 10+ seconds, a conversion, or 2+ page views
An engaged session lasts 10 seconds or longer, has a conversion event, or has at least two page views.
Which feature in GA4 lets you define custom audiences for remarketing in Google Ads?
Answer: Audiences
The Audiences feature builds user groups that can be shared with Google Ads for remarketing.
What replaced the concept of 'bounce rate' as the primary engagement signal in GA4 at launch?
Answer: Engagement rate
GA4 emphasizes engagement rate, the percentage of engaged sessions, rather than bounce rate.
Which GA4 data collection method is used to send events from a website?
Answer: Google tag (gtag.js) or Google Tag Manager
Websites typically send GA4 events using the Google tag (gtag.js) or Google Tag Manager.