Google Analytics Individual Qualification Exam Sheet 3 — Questions and Answers
Question 1: In GA4, which automatically collected event fires when a user first opens or visits a site or app?
- session_start
- first_visit (Correct answer)
- page_view
- user_engagement
Correct answer: first_visit
The first_visit event is automatically collected the first time a user visits a website or launches an app.
Question 2: Which GA4 measurement feature must be toggled on to automatically track scrolls, outbound clicks, and site search?
- Enhanced measurement (Correct answer)
- Enhanced conversions
- Google signals
- Data import
Correct answer: Enhanced measurement
Enhanced measurement automatically tracks interactions like scrolls, outbound clicks, and site searches without extra code.
Question 3: What is the term for marking a GA4 event as a key business action you want to measure?
- Goal
- Conversion / Key event (Correct answer)
- Audience
- Segment
Correct answer: Conversion / Key event
In GA4 you mark important events as conversions (now called key events) to measure business goals.
Question 4: Which GA4 Exploration technique is best for visualizing the steps users take to complete a conversion?
- Free form
- Funnel exploration (Correct answer)
- Path exploration
- Cohort exploration
Correct answer: Funnel exploration
Funnel exploration shows the steps users take to complete a task and where they drop off.
Question 5: By default, how long is the GA4 session timeout, after which a new session begins on the next interaction?
- 10 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
GA4 sessions time out after 30 minutes of inactivity by default.
Question 6: Which GA4 parameter is automatically appended to measure traffic from Google Ads when auto-tagging is enabled?
- utm_source
- gclid (Correct answer)
- fbclid
- ref
Correct answer: gclid
Auto-tagging appends the gclid parameter so Google Ads clicks are attributed correctly.
Question 7: What does GA4's 'modeled' data refer to in reporting?
- Imported offline data
- Machine-learning estimates filling gaps when data is unavailable (Correct answer)
- Sampled raw hits
- Manually entered benchmarks
Correct answer: Machine-learning estimates filling gaps when data is unavailable
Modeled data uses machine learning to estimate metrics when direct observation is limited, such as due to consent or cookies.
Google Analytics Individual Qualification Exam Sheet 3
In GA4, which automatically collected event fires when a user first opens or visits a site or app?