Individual Qualification Exam Sheet Flashcards

In GA4, which automatically collected event fires when a user first opens or visits a site or app?

Answer: first_visit

The first_visit event is automatically collected the first time a user visits a website or launches an app.

Which GA4 measurement feature must be toggled on to automatically track scrolls, outbound clicks, and site search?

Answer: Enhanced measurement

Enhanced measurement automatically tracks interactions like scrolls, outbound clicks, and site searches without extra code.

What is the term for marking a GA4 event as a key business action you want to measure?

Answer: Conversion / Key event

In GA4 you mark important events as conversions (now called key events) to measure business goals.

Which GA4 Exploration technique is best for visualizing the steps users take to complete a conversion?

Answer: Funnel exploration

Funnel exploration shows the steps users take to complete a task and where they drop off.

By default, how long is the GA4 session timeout, after which a new session begins on the next interaction?

Answer: 30 minutes

GA4 sessions time out after 30 minutes of inactivity by default.

Which GA4 parameter is automatically appended to measure traffic from Google Ads when auto-tagging is enabled?

Answer: gclid

Auto-tagging appends the gclid parameter so Google Ads clicks are attributed correctly.

What does GA4's 'modeled' data refer to in reporting?

Answer: Machine-learning estimates filling gaps when data is unavailable

Modeled data uses machine learning to estimate metrics when direct observation is limited, such as due to consent or cookies.